Is your Instagram Marketing campaign bold and daring enough for you to use the unconventional strategy of buying 100, 200, 500 and up 1000 instagram followers? In India there are currently 332.3 million Instagram users who find enjoyment in viewing the photos and videos in IG’s Stories, Reels and the latest IGTV, which has a separate app.
Apparently, the massive number justifies the use of creative but unconventional tactics such as crafting visuals in bold colours as well as experimenting with raw avant garde ideas.
The goal is to draw participation of the purchased Instagram followers into lively interactions of expressing their opinions by way of active messaging. Being daring includes the element of surprise but in positive ways of driving your marketing message across your acquired followers. Personally visit your followers and give samples.
About Instagram’s Feed Ranking System
Interactions between content creators and followers have a direct bearing on Instagram’s Feed Ranking System. The latter runs on an algorithm that takes into account not only the numbers of Likes and Followers of every IG account but also the engagements that transpire.
That’s why it’s important for business accounts to create a Business Persona that will synergise with the followers who viewed and liked the photos and videos about your brand of product or service.
Optimise Your Profile with a Brand Logo
Although you only have 150 characters to work on and use in describing your profile, craft and add a logo that immed iately projects what your brand stands for; e.g. vegan food, ethnic textiles, farm-to-table cuisine, wildflower perfume ingredients, and Indian brands of cosmetics and fashion styles.
Consistency of Posts and Styles
In India, the marketing approach that works best for businesses is often the attention-grabbing kind, which an Instagram Marketer must apply with consistency.. Stories and Reels must consistently be colourful and vibrant because they represent passion and energy. Black may be elegant for Westerners but in India, black is strictly negative because it denotes mourning and darkness. White denotes purity and therefore must be reserved and dedicated for sacred purposes.
Use a Brand Voice in Your Content
Develop a brand voice in all your Instagram posts as this can easily sway your target audience to believe in your product or service. Economic growth and well-being appears to be the most important concerns among netizens in India.
So if your brand voice represents economic opportunities or well being, the Explore feeds related to your posts can easily find a ready audience even if the IG user is not an existing follower. Actually, if you want to know more about the type of audience viewing each type of IG content you create, access the data you need from the Insights section of your business profile. That way, you can analyse and plan the content you will be posting as a marketing medium.